UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities

Eagle Eye’s Multi-Year Contract Will Support the National Supermarket Chain’s Focus on Delivering Value to Customers through an Innovative and Engaging Loyalty Offering

Eagle Eye, a leading SaaS technology company, powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK, to further develop its loyalty and promotional offering.

Eagle Eye's AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.

The scheme will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.

The delivery of an enhanced digital loyalty and promotion solution will enable Morrisons to continue to innovate its in-store and online customer experience to drive incremental sales and to become more personalised, at scale.

Rachel Eyre, Morrisons Chief Customer & Marketing Officer said: "This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers."

Tim Mason, CEO of Eagle Eye, said: "We are excited to have won this multi-year contract with Morrisons, one of the UK's leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need. We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important."