Enabling Charity Donations

Pets at Home customers can earn money for the charities closest to their hearts, made possible with Eagle Eye AIR technology.

How Charity Lifelines Work

  • VIP members (Free membership subscription) earn Lifelines when shopping at Pets at Home.
  • Lifelines are converted into £ for their chosen charities.
  • Eagle Eye AIR creates a voucher of the above value and sends to the chosen charity.
  • The charity seamlessly redeem the voucher at the POS in any Pets at Home store.
  • In need animals receive critical resources and some TLC!

Pets at Home Charity Donations


Charity donations per year


Largest singular donation


Partnered charities

Eagle Eye AIR ensures that we can seamlessly send electronic vouchers to our partnered charities, the integration process was very smooth. Without Eagle Eye it would have been challenging to manage our Charity Lifelines scheme.

Pets at Home

Other Eagle Eye services used by Pets at Home

Deliver to Store (Emails and SMS)

Deliver to Store (Emails and SMS)

For example, when a customers order is ready for collection in store, approx. 1M sent per year

Customer Care

Customer Care

Send vouchers for missing order/faulty products/compensation etc.

SMS Alerts

SMS Alerts

Pets at Home infrastructure is integrated to Eagle Eye's SMS Service to contact engineers before issues arise!

Find out how we can enable charity donations
for your business

Book a Demo