Enabling Charity Donations

Pets at Home customers can earn money for the charities closest to their hearts, made possible with Eagle Eye AIR technology.

How Charity Lifelines Work

VIP members (Free membership subscription) earn Lifelines when shopping at Pets at Home.
Lifelines are converted into £ for their chosen charities.
Eagle Eye AIR creates a voucher of the above value and sends to the chosen charity.
The charity seamlessly redeem the voucher at the POS in any Pets at Home store.
In need animals receive critical resources and some TLC!

Pets at Home Charity Donations

1.2M

Charity donations per year

6K

Largest singular donation

833

Partnered charities

Eagle Eye AIR ensures that we can seamlessly send electronic vouchers to our partnered charities, the integration process was very smooth. Without Eagle Eye it would have been challenging to manage our Charity Lifelines scheme.

Pets at Home