Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Customers, Connectivity and Data: 3 Takeaways from STORE 2018

Recently, the Eagle Eye team attended the STORE 2018 conference hosted by the Retail Council of Canada. We heard and ...

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Growing Revenue and ROI with Customer Journey Mapping

In a world of constant digital development, where the number of touch points your customers use to interact with your...

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Smart Brief: Retail Trend: A Growing Interest in Data-driven Loyalty Programs

For brands and retailers, a loyalty program is an effective way of capturing customer behaviors, preferences and motivations. But only when that data is connected across all touchpoints, banners an...

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Breadth vs Depth: The Collapse of Plenti and the Virtues of Owning Your Own Data

Gaining a more thorough understanding of your customers, what motivates them and what influences their purchasing beh...

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3 Ways a Single Customer View Drives a More Effective Grocery Marketing Strategy

Historically, grocers operated in a market that, while competitive, seemed steady, resilient and resistant to change....

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Why your customer rewards program needs an omnichannel approach

The numbers of channels which customer use to engage with your business are ever expanding, and they expect a seamles...

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5 Ways to Improve Customer Engagement with Meaningful Retail Experiences

Improving customer engagement with retail experiences is easier than you might think. Get a handle on omnichannel sal...