Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Why You Need SMS in Your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 9...

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Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as...

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The Grocer: How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Read why Eagle Eye's Head of Industry Insight, Miya Knights believes that next-generation loyalty schemes could make a difference to retailers, this Christmas in her latest The Grocer column here.

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Why subscriptions are fuelling digital innovation

Following Pret a Manger’s lead, one in ten retailers launched their first sign-up service during lockdown, with a fif...

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Collaborating with Issuance Partners to provide added member value

Following our recent blog post about why operators in the hospitality industry should partner with their suppliers to...

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Propel Friday Opinion: Why you should be thinking about offering your customers a ...

Pret’s instore coffee subscription service, YourPret Barista is an industry first but there is no reason why every br...

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Harnessing the power of partnerships to create connected campaigns

At Eagle Eye, we believe partnerships will be a key driver in making sure the hospitality industry can bounce back to...

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Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shutter...

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Hospitality discounting and the “new normal”

As the govt EatOutToHelpOut scheme launches in the UK, our latest blog from Eagle Eye chief sales officer, Al Henders...

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Black Friday cancelled? Building digital resilience

In the wake of the global coronavirus pandemic, retailers must ensure they are prepared for a very different kick-off to this year’s key festive trading season dominated by online. Read more to fin...

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Is there Power in Personalisation? Part 3

While Eagle Eye Senior Account Manager, Olivia Jackson's first blog in this series examined the power of personalisat...

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Is there Power in Personalisation? Part 2

Following Eagle Eye Senior Account Manager, Olivia Jackson's last blog which discussed the importance of personalisat...

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