The Grocer: There are too many either-ors in grocery: balance marketing and engineering

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on the tyranny of the KPI and whether retailers will strike the right balance of rewarding their most loyal customers and transacting with the transactors.

Author: Tim Mason, CEO at Eagle Eye Solutions.

In a year quite unlike any other, can retailers and grocers balance their priorities in 2021?

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on the tyranny of the KPI and whether retailers will strike the right balance of rewarding their most loyal customers and transacting with the transactors.

Read more in The Grocer here.