The Grocer: How grocery loyalty schemes are evolving in 2022

The vast majority of consumers expect retailers to deliver personalised content and offers; so much so, they report feeling frustrated when that doesn’t happen.

Author: Tim Mason, Chief Executive Officer at Eagle Eye

During the pandemic, three-quarters of consumers switched to a new grocery store. As things return to normal, how can retailers hang onto those new customers they won during the pandemic and win back those they lost? 

The answer is through personalised communication, promotions and pricing. Tim Mason discusses this shift and how to capitalise on it in The Grocer.