Author: Tim Mason, Chief Executive Officer at Eagle Eye
Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. A shopper reducing their carbon footprint by biking to a store instead of driving wants the products they purchase to mirror their commitment to go green. In fact, 78% of consumers say it’s important to them that brands have eco-friendly product choices available for purchase.
Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.