Retailbiz: Coalition loyalty – Heaven or hell?

Eagle Eye is supporting several of the world’s leading coalition loyalty programs, such as Virgin Red in Europe, with a fully digital model that brings together multiple earn and burn partners in a real-time coalition.

Author:  Jonathan Reeve, General Manager - APAC, Eagle Eye

Eagle Eye is supporting several of the world’s leading coalition loyalty programs, such as Virgin Red in Europe, with a fully digital model that brings together multiple earn and burn partners in a real-time coalition. Our GM Jonathan Reeve wrote an article on the changing landscape for coalition programs.

Read the full Retailbiz article here.