Restobiz Canada: Context Sensitive: Start marketing to people when it matters most

Despite an expected year-on-year sales increase for the sector as a whole, competition among Canada’s food and beverage outlets remains fierce. New advancements in technology mean customers have more options than ever when it comes to dining out, ordering in, picking up, having groceries delivered or preparing a subscription meal kit. It’s no wonder one of operators’ top challenges this year is actually getting customers through the door.

Seize Digital
Author: Sean Keith
 
Despite an expected year-on-year sales increase for the sector as a whole, competition among Canada’s food and beverage outlets remains fierce. New advancements in technology mean customers have more options than ever when it comes to dining out, ordering in, picking up, having groceries delivered or preparing a subscription meal kit. It’s no wonder one of operators’ top challenges this year is actually getting customers through the door.
 
In this increasingly digital landscape, how can operators convince customers to visit their establishments over their competitors? The answer starts with a combination of personalized promotions and proximity.
 

Read the rest of Sean's article in Restobiz Canada here.