Author: Tim Mason
Relevance has become one of the most important differentiators in retail today. Purpose comes a close second. But the sheer scale of choice consumers have means retailers must work extra hard to win them over.
Thinking back to the pre-internet, non-digital era not so long ago, the store was the best proxy for relevance because it offered immediacy. Retailers simply had to make sure they were located close to their customers.
So, not surprisingly, the most successful retailers became the ones with a presence on every High Street or in every shopping mall. Fast forward to today, and some have even built out successful businesses online too.
Read the rest of Tim's article in MyCustomer here.