Author: Simon Rowles, Loyalty Central New Zealand
"Tim Mason, the father of modern supermarket loyalty the world over, was our guest speaker at last week’s Loyalty Central event in Auckland, which focussed on how businesses can harness digital and technology to provide a more personalised loyalty experience for customers.
Tim launched the Tesco Clubcard loyalty program in 1995 and it immediately propelled Tesco forward. The business went from number 2 to number 1 in the UK market, and over the next decade grew its market share from 24% up to 33%, something no one thought was possible at the time. Clubcard was a major contributor to this as it enabled Tesco to understand who its customers were and target communications to this."
Read the full Loyalty Central article here.