The Grocer: Grocers are leaving a huge growth opportunity untapped: digital advertising

Data science experts estimate UK retailers could generate an additional £1.7bn revenue from digital advertising. Read why Eagle Eye CEO, Tim Mason, believes the grocery sector is overlooking this huge growth opportunity in his latest column for The Grocer here.

Author: Tim Mason, CEO at Eagle Eye Solutions

Data science experts estimate UK retailers could generate an additional £1.7bn revenue from digital advertising. Read why Eagle Eye CEO, Tim Mason, believes the grocery sector is overlooking this huge growth opportunity in his latest column for The Grocer here.