The Grocer: Customer insight will be crucial as Waitrose and John Lewis connect

Among the recent news about leading UK retailer John Lewis, you couldn’t miss the Partnership rebrand and bringing together of its ‘My John Lewis’ and ‘myWaitrose’ loyalty schemes. John Lewis chairman Sir Charlie Mayfield confirmed plans to trial a combined loyalty scheme across its two retail banners as part of its move towards an integrated corporate brand identity.

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Among the recent news about leading UK retailer John Lewis, you couldn’t miss the Partnership rebrand and bringing together of its ‘My John Lewis’ and ‘myWaitrose’ loyalty schemes.
 
John Lewis chairman Sir Charlie Mayfield confirmed plans to trial a combined loyalty scheme across its two retail banners as part of its move towards an integrated corporate brand identity.

Read the rest of our CEO Tim Mason's article in The Grocer here in which Tim discusses the retailer's recent moves to become an integrated corporate brand identity and the benefits of this in helping brands resonate with customers.