Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Opinion — Real-time promotions a game-changer for retailers

Retailers are exploring ways to "digitise" in-store sales so they can create one-on-one communication with shoppers a...

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New year, new directions: The top 5 trends for grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we ...

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Countdown to zero: how zero-party data drive effective personalised marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could make or break your brand’s growth goals in 2022.

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Everyday low price retail’s digital challenge – how to connect with individual cus...

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of ...

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Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 9...

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One Year Later: Restaurants post COVID

One year on from Boris’ first lockdown announcement, we are all too aware of how the Covid-19 pandemic has changed th...

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Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as...

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A Path to Recovery Restaurants Can Subscribe To

In Modern Restaurant Management (MRM), we looks at how restaurants are turning to the subscription model as the lates...

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Fast Casual: Pret A Manger: Something's brewing in the subscription economy

In Fast Casual our Director of New Business Development Sean Keith discusses the rise of the subscription economy and...

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Do ethics and sampling work well for Brands?

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a ...

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InsideFMCG: Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, m...

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The increased importance of in-venue promotional targeting

As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now ...