Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Opinion — Real-time promotions a game-changer for retailers

Retailers are exploring ways to "digitise" in-store sales so they can create one-on-one communication with shoppers a...

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Retail loyalty is thriving: Here’s how to get more personal

Read more about how retailers can turn popular loyalty programs into powerful sales engines in Tim Mason's latest art...

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Retailbiz: Coalition loyalty – Heaven or hell?

Eagle Eye is supporting several of the world’s leading coalition loyalty programs, such as Virgin Red in Europe, with a fully digital model that brings together multiple earn and burn partners in a...

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Insights from our Loyalty Central New Zealand event

Insights from our latest Loyalty Central event with Tim Mason, the father of modern supermarket loyalty.

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Up next in retail marketing: Meeting shoppers ‘in the moment’

In RetailBiz, Eagle Eye's Jonathan Reeve talks about the upcoming transformation in retail marketing, including the a...

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The Grocer: How grocery loyalty schemes are evolving in 2022

The vast majority of consumers expect retailers to deliver personalised content and offers; so much so, they report f...

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Unpacking subscriptions: The gift that keeps on giving all year round

With subscription box delivery services growing, it's time for organisations to make it part of their retail strategy...

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New year, new directions: The top 5 trends for grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we ...

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Countdown to zero: how zero-party data drive effective personalised marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could...

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Total Retail: Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Read more.

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Modern Marketing Today: How Will Marketing Survive After Third Party Cookies Disap...

The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecti...

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RetailBiz: Get on board with ‘green’ or get left behind

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read mor...