Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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A Better, Simpler & More Effective Way to Accelerate Customer Loyalty by Utilising...

How MACH principles enable more effective loyalty and personalisation execution.

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Meet MACH: The Principle of Eagle Eye’s Technology Approach

How MACH principles enable us to deliver more effective and valuable solutions to our clients.

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The Grocery Loyalty Landscape in Canada and the United States [A Survey Snapshot]

Consumer behaviors in Canada and the United States reveal opportunities for grocery retailers to drive more loyalty and customer retention by improving their rewards programs.

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The Grocery Loyalty Landscape in Asia Pacific [A Survey Snapshot]

Consumer behaviours in APAC reveal opportunities for grocery retailers to drive more loyalty and customer retention b...

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Grocers' Data Advantage: Leveraging Shopper Data Spurs Instacart Exodus

Direct access to their shoppers' data outweighs other benefits provided to grocers by the third-party delivery servic...

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The Unfulfilled Promise of Personalised Offers

Personalised offers have the potential to transform the way retailers engage with customers, making it a game-changer...

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Retail Pharmacy – Digital Personalisation Beckons…

Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next, wit...

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Woolworths' Everyday Extra Subscription — 2023's Game-Changer in Australian Retail

Wondering how Everyday Extra has become a game-changer in Australian retail? In this article, I offer my insights on ...

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Opinion — Real-time Promotions a Game-changer for Retailers

Retailers are exploring ways to "digitise" in-store sales so they can create one-on-one communication with shoppers a...

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New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

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Countdown to Zero: How Zero-party Data Drive Effective Personalised Marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could...

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Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Cus...

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of ...