52 Lives

Eagle Eye & 52 Lives changing lives through kindness

Donate now

Life #1: Rachel

Watch Jaime Thurston, CEO and Founder of 52 Lives give an update on the impact Eagle Eye & 52 Lives have made on Rachel & her son through their fundraising activities.

"Seeing an act of kindness or even better being kind is good for the soul and good for society.

Being deliberately unkind is abhorrent, brutal and corrosive.

Our mission at Eagle Eye is to enrich the lives of everyone we come into contact with and so I thought it would be good for us to practice being kind by thinking about and raising money for people desperately in need of help. We are partnering with a wonderfully kind charity called 52 Lives who find people who need help and then deliver it.

I believe that this partnership will make Eagle Eye a better place and if we are successful not only will we help 52 Lives to help more people but create a model for them to expand their charity and help even more people.

Together we can make a difference one life at a time."

How 52 Lives works

52 Lives aims to change someone's life every week of the year and spread kindness, with the help of almost 100,000 supporters. It is based on the simple premise that people are good, and lots of good people working together can achieve amazing things.

Learn more!

Please show your kindness by making a donation and help change someone’s life.


Kindness Slows Ageing

Kindness has been shown to slow down the ageing process. Remarkable research found that oxytocin can reduce levels of free radicals and inflammation (two main culprits of ageing) in our cardiovascular system, which slows ageing at the source.

Kindness Improves Relationships

Kindness at its core is a gesture motivated by genuine, warm feelings for others. We tend to like people who show us kindness. This is because kindness reduces the emotional distance between two people and makes us feel more ‘bonded’. It’s true, we are genetically wired for kindness!

Our evolutionary ancestors had to learn to cooperate with one another. The stronger the emotional bonds within groups, the greater were the chances of survival and so ‘kindness genes’ were etched into the human genome. So today when we are kind to each other we feel a connection that strengthens our existing relationships and helps us to create new ones.

Kindness is Contagious

Just as a pebble creates waves when it is dropped in a pond, so acts of kindness ripple outwards, touching others’ lives and inspiring kindness everywhere the wave goes.

When we are kind, we inspire others to be kind and studies show that it actually creates a ripple effect that spreads outwards to our friends’ friends’ friends – that’s an amazing three degrees of separation. This means that when you are kind to one person, that one act of kindness will positively affect up to 125 people!

Changing the world, one life at a time!

Learn more!