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Promotions are at the core of how grocers communicate value to consumers and drive traffic into stores. Are they equipped for the Covid-19 crisis?
The most important consideration for everyone right now is staying safe and healthy as the global response to Covid-19 evolves daily. But the crisis has also generated some amazing, positive acts of kindness, ingenuity and innovation, particularly among the hardest hit in the out-of-home Hospitality and Food & Beverage (F&B) sectors.
In an interview conducted before the pandemic, Miya Knights talks with The Business Book Awards team about her and Tim Mason's vision behind their book, Omnichannel Retail: How to Build Winning Stores in a Digital World.