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Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
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news
We’re pleased to partner with Spaghetti House to allow them to roll out their first digital redemption and validation across all promotional campaigns, utilising the power of our digital promotions platform, Eagle Eye AIR. Our existing partnership with POS provider Comtrex, means that Spaghetti House can now easily track the success of campaigns from beginning to end, by applying a code to their paper coupons, which can then be digitally validated and redeemed in real-time. Spaghetti House also gain real-time consumer data, including redemption location. The use of our AIR platform enables them to drive footfall, gather valuable data and eliminate voucher fraud and mal-redemption. You can read more about our partnership here. For more information on us, implementing digital redemption or any of our products or services, please contact us here.
Thank you to everyone that joined us at our event at Landing Forty Two on 30th November 2017. The afternoon focused on the phenomenon of personalisation and the role of data and digital channels in creating connected customer experiences.
Our Commercial Director of Brands and Audiences, and member of the Internet Advertising Bureau (IAB), Oli Felstead, has written about the role of online to offline tracking in measuring lifetime value.
We’re pleased that our client Mitchells & Butlers is going live with Flypay. Our integration into their Flyt platform will allow customers to redeem offers and promotions as well as make orders and payments, all from one app.