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Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
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Thank you to everyone that joined us at our event at Landing Forty Two on 30th November 2017. The afternoon focused on the phenomenon of personalisation and the role of data and digital channels in creating connected customer experiences. We enjoyed presentations from a range of industry leading speakers including Florence Diss from Google, Clare Birkin from Casual Dining Group, Benni Lickfett from Diageo, Simon Andrews from The Media Kitchen, and of course our very own Steve Rothwell, Tim Mason and Sir Terry Leahy. There were some fantastic discussions, and we hope that those who attended enjoyed it as much as we did. The launch of our latest whitepaper at the event marked the release of our exciting new research into the world of personalisation, with our findings highlighting the importance of relevance and convenience in creating personalised relationships with customers. You can download our whitepaper here. Once again, thank you to everyone that joined us. We look forward to seeing you at our next event.
Our Commercial Director of Brands and Audiences, and member of the Internet Advertising Bureau (IAB), Oli Felstead, has written about the role of online to offline tracking in measuring lifetime value.
We’re pleased that our client Mitchells & Butlers is going live with Flypay. Our integration into their Flyt platform will allow customers to redeem offers and promotions as well as make orders and payments, all from one app.
We’re pleased to partner with Spaghetti House to allow them to roll out their first digital redemption and validation across all promotional campaigns, utilising the power of our digital promotions platform, Eagle Eye AIR.