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news
We’re pleased to announce our latest partnership with Flypay to integrate into their Flyt digital payment platform. The integration will continue to enable pay at table and bar tab services across branded apps – also allowing customers digital voucher redemption, all through the same mobile app. We will also collaborate to create an Eagle Eye voucher redemption service on the Flyt platform. This will enable third parties to adopt our digital voucher redemption service, enabling it to work alongside Flypay’s Pay at Table and other services in future mobile app developments. To find out more about our new partnership – read the full story here.
The results are in for Black Friday and it’s not good - even with potentially large price discounts, consumers still didn’t respond well, with like-for-like sales down 0.5% last month and footfall dropping 5.5% post Black Friday – almost double the decline of the previous year. Lessons from 2017 also proved that cutting prices simply cut margins and profitability, without increasing customer demand.
To achieve lasting, in-depth customer loyalty, retailers must develop keen insights into their customers, understand their behaviors and preferences, and deliver valuable, relevant offers and communications to customers based on those insights. To do that, they need connected customer data.