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Saving for Life Savers - new partnership with Blue Light Card

We're pleased to announce a new partnership with Blue Light Card, an exclusive UK online and instore discount scheme for those in the NHS, Emergency Services and Armed Forces. Blue Light Card also operates the Defence Discount Service, for the Armed Forces and Veterans, on behalf of the Ministry of Defence.

With a large, engaged and rapidly growing audience of over 1.5 million members combined, merchants and brands are keen to recognise the contribution of the UK’s public life-saving and defence communities through special offers and discounts.

Through the partnership, Eagle Eye and Blue Light Card have simplified the process for merchants, including restaurants and retailers in particular, enabling them to easily run promotional voucher campaigns into both closed member groups to drive instant footfall and sales.

Oli Felstead, Commercial Director, Eagle Eye Audience Network, commented: “Blue Light Card brings a highly-engaged audience of public sector heroes to the Eagle Eye AIR Platform, which presents our merchant and brand clients with two significant and attractive new audiences to access via our network, while also thanking members for their selfless public service.”

Stephen Denny, Founder of Blue Light Card, stated: “We look forward to working with Eagle Eye to provide UK companies even more ways to engage with the Emergency Service, NHS and Armed Forces Communities.  Eagle Eye will help provide a robust product, while still valuing the use of the Blue Light Card and Defence Privilege Card that are valued by our community of members.”