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Old Mout Cider, the Kiwi Cycle game

Old Mout Cider are on a mission to help save the Kiwi bird from extinction, and we’re joining forces!

Kiwi Cycle, a game available on Mitchells & Butlers apps, encourages users to play to win a free Old Mout cider at their local pub, whilst raising money for Kiwi bird conservation.

By using our digital platform Eagle Eye AIR, Old Mout can send consumers real-time, single-use coupons for prizes won on Kiwi Cycle. Our platform also enables Old Mout to monitor the campaign’s coupon redemptions and exercise their social media spend accordingly, leading to maximum customer engagement and fund raising.

We’re thrilled to be part of a project that is utilising the power of digital to connect with consumers and benefit an endangered species.

Download an app, play the game, win prizes, and help save the Kiwis!

Kiwi Cycle is available on apps:
All Bar One - Apple Store, Google Play
Green Card Pubs - Apple Store, Google Play
Nicholson’s Pubs - Apple Store, Google Play
Sizzling Pubs - Apple Store, Google Play
Vintage Inns - Apple Store, Google Play