Nicholson’s Pubs is hosting its third annual National Whisky Showcase in pubs across the UK. A whole host of exclusive events are planned, with Nicholson’s holding talks and tastings, along with a host of great offers and competitions.
As part of the showcase, Nicholson’s has teamed up with Diageo to showcase its range of popular whiskeys. The campaign will offer customers a chance to select and enjoy one of a range of whisky highball cocktails for just £1. A range of different recipes have been created to suit every palate and enable all customers to join in and try a whisky that’s right for them. A full list of participating Nicholson’s venues (part of the Mitchells and Butlers pub group) is available here
This campaign’s promotions are being delivered by digital marketing platform provider Eagle Eye, which gives customers easy access to the offers while sharing the broader options of Nicholson’s whisky range available to them.
In close partnership with MLP
– Diageo’s digital marketing agency, who are a global leader in experience-led transformation – The Eagle Eye AIR platform can provide brands such as Diageo with promotional visibility from issuance through to redemption at checkout at all Mitchells & Butlers’ outlets. This enables comprehensive media reporting in real time and maximises return on marketing spend through optimised customer engagement. Relying on uniquely issued coupon codes, it also eliminates the potential for coupon fraud.
Check out the £1 Whisky Highball offer by messaging Nicholson’s Facebook Messenger chatbot
or downloading the app
to receive your complimentary coupon. The campaign runs until 24th February.