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Lifetime Value: The 2017 Guide

Our Commercial Director of Brands and Audiences, and member of the Internet Advertising Bureau (IAB), Oli Felstead, has written about the role of online to offline tracking in measuring lifetime value.

Oli discusses the potential that lies with digital to connect online with offline to overcome discrepancies in omnichannel customer experiences. Oli explains that customer satisfaction leads to lifetime value, and offers his top three tips to achieve true one-to-one marketing.

Download the whitepaper here to read Oli’s full piece.