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News
Following today’s Government announcement that hospitality operators can re-open from 4th July, Eagle Eye Solutions, the loyalty and promotions technology provider, has announced an important new initiative to help operators collect guests’ contact details for NHS test and trace to respond to local outbreaks. Eagle Eye will provide an operator branded landing page for guests to securely register their contact details when they enter a venue. In return guests will receive a unique code that can be redeemed as part of a transaction when purchasing food and drink in the venue as evidence of registration. The data can be stored by the operator and provided to the NHS test and trace service if the need arises. These operator landing pages will be powered by Eagle Eye’s AIR platform which will manage the secure issuance and redemption of the codes. Eagle Eye offers a range of methods for operators to redeem the codes from Point Of Sale (POS) integration to web-based solutions. “Today’s announcement that hospitality operators can re-open from 4th July will be a huge relief for the industry and we want to help operators conform with Government guidance.” said Al Henderson, Chief Sales Officer at Eagle Eye. “Eagle Eye has been a strategic supplier to the hospitality sector since we were founded over 17 years ago and our platform’s unique capabilities mean that we are able to prove registration has happened through the transaction at venues. This solution is simple to deploy for operators and provides a seamless customer experience for guests to provide their contact details.” To find out how Eagle Eye can help you collect guest contact details and help the NHS test and trace service, click here.
A few years ago, personalisation emerged as a buzzword for marketers everywhere, and in 2015 94% agreed it was a crucial factor to their business’ success. In this first part out of three, Eagle Eye Account Manager, Olivia Jackson discusses whether personalisation has lived up to the hype.
“Businesses now need to make sure they have a digital connection […] to stay current by giving customers more of what they want now and into the future.” Read what else Eagle Eye head of industry insight, Miya Knights, and other retail experts had to say about the future of automation.
In Eagle Eye Head of Industry Insight, Miya Knight’s latest article in RETHINK Retail, she discusses how the way consumers shop for groceries is changing in the age of COVID-19. How can grocers continue to connect with shoppers?