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News
Following today’s Government announcement that hospitality operators can re-open from 4th July, Eagle Eye Solutions, the loyalty and promotions technology provider, has announced an important new initiative to help operators collect guests’ contact details for NHS text and trace to respond to local outbreaks. Eagle Eye will provide an operator branded landing page for guests to securely register their contact details when they enter a venue. In return guests will receive a unique code that can be redeemed as part of a transaction when purchasing food and drink in the venue as evidence of registration. The data can be stored by the operator and provided to the NHS test and trace service if the need arises. These operator landing pages will be powered by Eagle Eye’s AIR platform which will manage the secure issuance and redemption of the codes. Eagle Eye offers a range of methods for operators to redeem the codes from Point Of Sale (POS) integration to web-based solutions. “Today’s announcement that hospitality operators can re-open from 4th July will be a huge relief for the industry and we want to help operators conform with Government guidance.” said Al Henderson, Chief Sales Officer at Eagle Eye. “Eagle Eye has been a strategic supplier to the hospitality sector since we were founded over 17 years ago and our platform’s unique capabilities mean that we are able to prove registration has happened through the transaction at venues. This solution is simple to deploy for operators and provides a seamless customer experience for guests to provide their contact details.” To find out how Eagle Eye can help you collect guest contact details and help the NHS text and trace service, click here.
Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, most of this spend remains untouched by digital technology, especially the widespread use of storewide promotions funded by FMCG brands
As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now starting to offset the impact on traffic-driving promotions by realising the value of in-venue targeting instead.
“The world we live in now means supermarkets and their customers are more open to technology solutions than ever before”. Read Eagle Eye Head of Industry Insight, Miya Knights' comments in The Grocer's grocery tech power list here.