Eagle Eye Solutions
, a global marketing technology company that helps retailers create one-to-one customer connections, announced its inclusion in Forrester's Now Tech: Promotions and Offer Management Providers, Q3 2021 Report
. The Company is listed in the midsize grouping ($15M to $60M annual category revenue). Eagle Eye Solutions is included in both the loyalty standalone and loyalty embedded functionality segments with the grocery, retail, and hospitality vendor market focuses.
The report cites three essentials for businesses looking to improve their promotions and offer management:
- Stand out from your competitors, personalize every offer to each customer or segment; personalized experiences drive loyalty, which delivers a greater return than a single conversion
- Use real-time or near-real-time analytics and reporting to understand where offers should be modified to optimise outcomes
- Create an omnichannel strategy, serving offers in all channels from a single source
"We are honoured to be included in Forrester’s Now Tech report of Promotions and Offer Management Providers," said Tim Mason, CEO of Eagle Eye. "We believe the Forrester report reinforces the value Eagle Eye delivers to current and potential clients who are looking to create an omnichannel strategy, to personalise every interaction with their customers, and improve the efficacy of their promotional and loyalty programmes using our AIR Platform."