Following a month of strikes, delays and yet another spike in train fares, Gordon’s Gin has finally given commuters something to smile about – launching a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic.
The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to unlock half price or free Gordon’s London Dry Gin & Tonic’s for frustrated commuters.
The service launches this Friday at one of London’s most delayed train stations, London Waterloo, but Gordon’s plan to go live in other stations across the country throughout the year. Train customers can tweet #YayDelay throughout 2018 to lobby for their station to be included.
Passengers travelling through London Waterloo between 5-6pm this Friday will need to keep their eyes peeled on yaydelay.com to see if the volume of train delays and tweets triggers a free G&T. Vouchers can then be claimed online and redeemed at The Beer House within the station, allowing commuters to enjoy a Gordon’s Gin and tonic.
Brits spent over 3.6 million hours waiting for delayed trains in 2016-17 due to significantly delayed trains(1). With a quarter of rail users also saying that punctuality is their biggest gripe(2) when it comes to rail travel, if 2018 does bring more delays – at least some will become “YayDelay’s” thanks to Gordon’s Gin.
The technology behind this campaign is delivered by Eagle Eye, a marketing tech company. It uses geo-data to respond to the real-time social media spikes that surge when delays happen, delivering mobile vouchers to commuters.
Keep up-to-date with #YayDelay via the official hashtag on Twitter as well as online via yaydelay.com.
(2) ORR GB Rail Service Complaints 2017-18