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News
Global affiliate network, Awin, today released its annual report on industry developments and strategic trends, including case studies and contributions from a wide range of industry stakeholders. Eagle Eye is pleased to have contributed to the 2020 report, where our Head of Industry Insight, Miya Knights, discusses the impact of digital and physical retail convergence on affiliates, their partners and the wider audience ecosystem. Register to download the report here Web – www.eagleeye.com Twitter – @WeAreEagleEye
In this webinar, Jonathan Reeve, General Manager at Eagle Eye and Adam Schaffer, Co-Founder and Managing Partner at Ellipsis will share insights on how loyalty programs can capitalise on the retail media opportunity to generate new revenues, and optimise Return on Loyalty.
Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty?