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As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners will be those who successfully integrate digital into their businesses. The importance of shifting to digital to satisfy consumer expectations and win in the digital age has never been clearer.
It is essential to digitally transform a retail business and deliver a consistent customer experience instore and online. But what are the most fundamental strategic steps you should take?
Among the recent news about leading UK retailer John Lewis, you couldn’t miss the Partnership rebrand and bringing together of its ‘My John Lewis’ and ‘myWaitrose’ loyalty schemes. John Lewis chairman Sir Charlie Mayfield confirmed plans to trial a combined loyalty scheme across its two retail banners as part of its move towards an integrated corporate brand identity.