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News
The resilience of the flyer as a marketing tool has won out in the “print versus digital” debate among retail marketers. Today, the real debate is focused on how retailers can maximise the effectiveness of flyers as part of an integrated marketing toolset?
Tim Mason, Eagle Eye CEO, on the value of major events like Singles’ Day in China and how Alibaba is using this event to boost sales and understand their customers better.
Drinks brand and outlet operators have to harness the power of customer and sales data if they are to survive and thrive in today’s digitally enabled age. That was the theme that characterised both the offerings of exhibitors, alongside the best practice shared in during the presentation sessions that informed the International Drinks Expo (IDE), held in London recently.