Category Archives: Uncategorized

Mitchells & Butlers launches new money-saving app for sports fans

A new season heralds a whole new way to enjoy sport in 2015/16 as Mitchells & Butlers’ brands – Sizzling Pubs, O’Neill’s, Crown Carveries and Oaktree Pubs launch their new ‘Green Card’ app, with Eagle Eye Solutions.
Following its successful debut season last year, the Green Card App is now available for iPhone and Android smartphones offering sports fans great discounts and freebies on selected food and drinks during major televised games. The free app also links up with the Sky Sports News homepage making sure users are kept up to date with the latest sporting news.
M&B has launched a new loyalty app, with Eagle Eye Solutions, the SaaS technology company that validates and redeems digital promotions in real-time. The app is packed with a host of features including fixtures lists, live results and a ‘Find your Local’ map, users can benefit from a range of offers including a massive 20% off selected drinks and foods during game time. Whether with friends or family, loyal supporters or opposing fans, sport has never been so rewarding.
Customers can download the ‘Green Card’ app from the App Store or Google Play and once registered are assigned a unique ID. M&B is then able to capture valuable customer data that can be used to segment and build detailed profiles. Using this data M&B can send out personalised emails and push notifications.

To make this even more timely iBeacons will also be deployed across the 300 participating pubs ensuring the push notifications received include the right message at the right time, dependant on that customer’s app journey e.g. prompt usage once users have registered or to encourage users to get their final stamp. The app will also include a digital wallet that customers can use to store their offers and rewards for use at a later date if they choose.

The app launch comes after a successful season of paper loyalty cards, also supported by Eagle Eye, which resulted in 2.7 million redemptions taking place across the period, building a clear profile of M&B’s customer base.

Mikey Duffy, Marketing Manager of Sizzling Pubs, O’Neill’s, Crown Carveries and Oak Tree Pubs said: ‘We have seen some fantastic results since we piloted the card based scheme last season. It’s really exciting to be working with Eagle Eye to provide innovative solutions that help us stay connected with our customers and reward their loyalty. The addition of iBeacons will also offer great opportunities to capture our customers at the right time ensuring that they are always receiving something of value from us.’

Phill Blundell, CEO of Eagle Eye, added: ‘We’re delighted to be working with M&B to take their already successful Green Card programme even further. The digital element that our Eagle Eye AIR platform provides means that M&B can truly understand their customers and communicate with them much more effectively. Customers demand value, convenience and choice and the Green Card is a great example of how this can be applied successfully within the hospitality sector.’

Greggs Rewards breaks new ground by adding contactless

Today Greggs has announced the release of its refreshed Rewards app. The innovative technology allows customers to redeem rewards, make payments and receive offers with a simple phone tap at the till point, using contactless technology supplied by Spire Payments and Eagle Eye.

The innovative move from Greggs sees the addition of NFC (near field communications) added to the award winning ‘Greggs Rewards’ loyalty app for Android devices. Android users will simply tap their phone against the card terminal, which will connect straight to Eagle Eye’s AIR platform for basket data verification and approval. Through this one tap customers can pay, get a coffee stamp and receive instant offers and rewards, helping to provide an easier user journey, ultimately reducing time spent at the till.

First pioneered in early 2014, the ‘Greggs Rewards’ app provides customers with real-time offers that can be redeemed at the point of sale, and it has seen a record number of redemptions to date. This fully digital solution removes the need for paper vouchers enabling a seamless shopping experience, which also eliminates fraud.

Greggs has worked with Spire Payments, a leading provider of point of sale hardware and software solutions, to upgrade their systems to NFC capabilities across all of its shops.

The systems will work in tandem with the Eagle Eye AIR platform, which enables retailers to connect with potential and existing customers in real-time and deliver relevant offers, rewards and services that can be redeemed securely through any point of sale.

Malcolm Copland, Greggs Commercial Director said: “NFC enables us to offer our customers a simple yet superior journey they won’t find anywhere else,and delivers on our core strategy of ensuring our customers are always getting the best service possible. Working with Eagle Eye and Spire Payments has helped us deliver advanced technology straight to our customers and we’re looking forward to seeing how they embrace the innovation.”

Phillip Blundell, CEO of Eagle Eye Solutions, added: “The ‘Greggs Rewards’ app is already at the forefront of digital customer engagement as it provides one identity for each customer and supports payment, loyalty and promotions in a single transaction at the point of sale. This new addition takes it one step further putting Greggs at the height of innovation and demonstrates where others should follow.

“NFC improves the customer experience in terms of speed and convenience and enables Greggs to offer customers even more flexibility whilst still fully understanding individual shopper behaviour.”

Kazem Aminaee, CEO and President of Spire Payments, said: “At Spire Payments we are committed to providing innovative, highly secure and future proof devices and solutions that promote seamless payment transactions to all end-points around a user experience that is both interactive and rewarding.

“Following the success that Greggs have had in the past 12 months with the ‘Greggs Rewards’ app, we believe that this new innovation will provide a cutting edge mobile payment mechanic, further enhancing the customer’s journey.”

Consumers can register for a Greggs Rewards account via the app or online at and can top up their accounts with any amount from £5-£50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone.
Greggs Rewards will not only allow Android users to pay swiftly for their purchases, but also reward them with exclusive treats and rewards built in to the app.

Customers can find out more at

Eagle Eye appoints Abeed Janmohamed as new Chief Revenue Officer

The UK’s market leader in digital offers, vouchers and rewards has appointed a new Chief Revenue Officer, Abeed Janmohamed, to the senior management team; reporting directly to the CEO, Phill Blundell.

The appointment comes following Eagle Eye’s announcement of a 276% increase in revenue and a gross profit increase of 200% for 2014.

Building on the momentum generated from the recent contract award from ASDA, and the success of the Coke Zero campaign, Abeed’s appointment is important as the business expands its relationships with FMCG companies to drive transactional volumes through its growing network. Abeed brings with him a proven track record of working with top brands to expand their revenue streams as well as facilitating the commercial utilisation of transactional data.

Mr. Janmohamed joins Eagle Eye with an extensive 15 year career. Starting in 2000 as a special projects manager at Intertek, he moved on to work as an energy broker. He then joined Cricinfo in a sales capacity where he developed the commercial side of the business and helped the company move into new markets; ultimately resulting in them being bought by US based company ESPN, who he later joined. Following this, Abeed joined US based advertising technology giant, Radium One where he established a European presence for the company.

Phillip Blundell, CEO of Eagle Eye, says: “We welcome Abeed and his extensive experience to the Eagle Eye team. At an exciting time of growth, he brings a fresh perspective and years of building high performance sales teams and with expansion of our business into the FMCG sector ; we will be relying on his guidance.”

Eagle Eye will be announcing a series of high-profile home brand and retail partnerships in the coming months.

M&S cafes go digital with new mobile coffee stamp card

Multinational retailer Marks & Spencer (M&S) has today announced it will be trialling a digital coffee stamp card app in 58 of its Hot Food on the Move and Cafes in the Greater London area to reward customers for their loyalty.

The innovative coffee stamp card app ‘M&S Barista’, launched in partnership with digital consumer engagement specialists, Eagle Eye Solutions, will replace the current paper card for their digitally-engaged customers as part of the trial.

‘M&S Barista’ has been designed to provide M&S customers with benefits and rewards earned through purchases and visits to M&S.

M&S have been pioneering personalisation throughout their history and this next step brings relevant rewards and incentives to the forefront of their digital offering, meaning the brand can issue relevant rewards to their customers at the right time and in the right place.

Unlike with paper stamp cards, consumers will no longer forget to redeem their complimentary coffee, as the app is push-notification enabled for customer convenience and M&S will use that facility to remind customers when their stamp card is nearing completion or is complete. Customers with one stamp to go will be sent an offer to encourage them to pop into store and collect the last stamp.

Mathew Legge, Senior Marketing Manager at M&S comments that: “We are focused on providing our customers with excellent quality, value for money and convenience. The trial of a digital loyalty card in our Hot Food on the Move and Cafes will further help us meet those aims, whilst rewarding our customers for their loyalty.”

Phillip Blundell, CEO of Eagle Eye Solutions, says: “Following our previous collaboration with M&S on the ‘My Offers’ section of the ‘My M&S’ application, we are delighted to be working with them once again to enable them to stay ahead of the competition and deliver personalised, relevant and engaging rewards to their customers.

“Digital stamp cards are one of the simplest ways through which businesses can drive loyalty and increase visit frequency. For M&S this trial will not only strengthen customer loyalty, it will also help them to stay one step ahead of competitors in the food-on-the-go market.”

As part of the trial, the app will be integrated to M&S’s CRM and POS technology, which will enable seamless usage and redemption of loyalty rewards such as a free drink following a certain number of beverage purchases.

Nicholson’s raises a glass to digital consumer engagement

One of the UK’s leading Great British pub collections and ale specialists, Nicholson’s pubs, have partnered with us as digital consumer engagement specialists, to launch an application with an in-built digital stamp card.

Nicholson’s currently has a Cask Ale Club, known as the ‘Hop Circle’, where members can receive cask ale news and offers. Nicholson’s also provides its guests with a paper based loyalty stamp card that encourages them to try ales at the various different Nicholson’s pubs and take part in its unique ‘Ale Trail’.

The paper based scheme will now be replaced with the new Hop Circle app, specifically developed to give Nicholson’s greater insight and information about their guests – including their preferences, their purchasing behaviour, and the rewards that make them tick.

Once a guest has downloaded the application they are instantly rewarded and are assigned a unique ID which will enable them to be tracked for data insight purposes. Every time a guest uses the app, they will receive various discounts and loyalty stamps as well as other great offers .

The app also includes push-notifications which allows Nicholson’s to have direct communication with the user to increase engagement with both the app and the brand. For example using customer profiling to remind guests who have one stamp left to fill on their Ale Trail or re-engage with guests who have completed a Trail but not redeemed their reward.

In addition to the in-built loyalty stamp card, the Hop Circle app also supports a pub locator and gives a mechanism to allow guests to give feedback too.

Phillip Blundell, CEO of Eagle Eye Solutions, says: “People predominantly associate loyalty programs with coffee-chains, however, loyalty schemes are equally important for the hospitality sector. Nicholson’s new app will enhance their relationship with their customers, whilst driving footfall to their various individual pubs.”

“The previous paper based system did not provide them with this level of tangible data insights that could be applied to key business decisions. Knowing the preferences of your customers is critical to staying ahead in this increasingly competitive market.”

Giles Codd from Nicholson’s comments that: “The evolution of the partnership with Eagle Eye Solutions brings great benefit to Nicholson’s. Loyalty is key in the hospitality market and we want to ensure that we are using the very latest technologies to maintain and build a greater understanding of our customer base and what appeals to them.”

The Hop Circle app is set to go live in-time atthe launch of Nicholson’s Autumn Beer Festival on 31 October.

Pets at Home implement our digital promotions platform

Pets at Home have implemented a new digital promotions and engagement platform, providing online and in-store digital issuance & redemption of coupons, vouchers as well as a deliver to store service.

London, XX June 2014, Pets at Home, the UK’s leading pet care retailer, today announces the launch of their new digital platform from Eagle Eye, available across all of its UK outlets and online. “Eagle Eye, the UK market leader in digital consumer engagement, is a pioneering multi-patented transaction software platform, supporting real-time, multi-channel digital offers, payments and rewards. Eagle Eye is fully integrated into the existing Point of Sale systems provided by BT Expedite.”

In order to enhance the current loyalty scheme and offer customers an integrated online and in store solution Pets at Home implemented our core services to enable multichannel customer engagement. This included digitising redemption offerings within their already successful VIP (Very Important Pets) programme as well as implementing a deliver to store service which allows Pets at Home customers to opt to collect a product in store when shopping online.

Pets at Home launched their VIP programme in November 2012, working with GI Insight to run successful segmentation marketing campaigns. The implementation of Eagle Eye AIR allows them to enhance the current loyalty programme by enabling specific groups and tiers of targeting to be created, allowing for offers to be tested, tracked and changed accordingly. It enables Pets at Home to identify which offers are most successful and to easily report back on redemption rates. By replacing the original paper coupons and plastic gift cards Pets at Home will reduce operational costs and eliminate fraud whilst using the customer insight to target their customers with personalised offers , increasing loyalty and footfall in to store.

To ensure multichannel engagement our award winning Eagle Eye AIR platform also allows online orders that are delivered and collected from store, to be tracked. When an order is delivered to store a staff member can scan the parcel’s delivery token which automates a SMS to be sent straight to the customer to notify them that their delivery is ready for pick up. Once in store the customer presents the SMS barcode at the point of sale and in turn collects their delivery.

The new platform enables Pets at Home to offer their customers a secure multichannel shopping experience, providing shoppers with the flexibility to receive and redeem offers via the channel that suits them.

Gavin Hawthorn, Head of VIP at Pets at Home commented “The launch of our new digital platform from Eagle Eye will allow us to provide our customers with an improved shopping experience connecting our online and in-store offerings. This will mean that we can track shopper behaviour and ensure that our customers are getting the best possible service as well as offers that are truly relevant to them and their pets.”

Andy Smith, Client Services Director, Eagle Eye Solutions “The implementation of Eagle Eye AIR means that Pets at Home can now digitally engage with their customers through multiple channels. The digital platform not only allows them to gain a better understanding of customer behaviour it also provides significant business benefits including reduced operational costs and the removal of fraudulent transactions.”