Category Archives: Uncategorised

Release of our Annual Report

We are pleased to share our 2017 Annual Report with you all, showcasing a brilliant year for us, with 71% revenue increase, 58% increase in redemption volumes and the winning of some excellent new contracts.

Congratulations to everyone involved! The report is available to read here.

Partnership with Groupon UK

We’re pleased to announce our partnership with Groupon, enabling them to simplify and streamline the voucher redemption process for their merchants and customers. Tim Mason: “This partnership will not only provide our merchants with a greatly extended target audience, it will also enable Groupon to enhance their redemption footprint, creating an efficient and frictionless customer journey from voucher distribution to redemption.”

Read the full story here.

Mitchells & Butlers go live with FlyPay

We’re pleased that our client Mitchells & Butlers is going live with Flypay. Our integration into their Flyt platform will allow customers to redeem offers and promotions as well as make orders and payments, all from one app. The collaboration of our technology platforms will ensure Mitchells & Butlers are able to offer their customers a convenient and frictionless journey, whilst also making their own internal operations more efficient.

Read the full story here.

End of year trading results

We’re pleased to announce our end of year trading results ending 30th June – highlighting a successful year with 71% group revenue increase, a 58% increase in redemption volumes and the signing of some excellent new clients. Well done to everyone involved in a great year!

View our results here.

Partnership with Flypay to allow for digital voucher redemption

We’re pleased to announce our latest partnership with Flypay to integrate into their Flyt digital payment platform.

The integration will continue to enable pay at table and bar tab services across branded apps – also allowing customers digital voucher redemption, all through the same mobile app.

We will also collaborate to create an Eagle Eye voucher redemption service on the Flyt platform. This will enable third parties to adopt our digital voucher redemption service, enabling it to work alongside Flypay’s Pay at Table and other services in future mobile app developments.

To find out more about our new partnership – read the full story here.

Spaghetti House serves up digital redemption

We’re pleased to partner with Spaghetti House to allow them to roll out their first digital redemption and validation across all promotional campaigns, utilising the power of our digital promotions platform, Eagle Eye AIR.

Our existing partnership with POS provider Comtrex, means that Spaghetti House can now easily track the success from beginning to end, by applying a code to their paper coupons, which can then be digitally validated and redeemed in real-time. Spaghetti House also gain a real-time consumer data, including redemption location.

The use of our AIR platform enables them to drive footfall, gather valuable data and eliminate voucher fraud and mal-redemption.

You can read more about our partnership here.

For more information on us, implementing digital redemption or any of our products or services, please contact us here.

Deloitte Fast 50 – 23rd fastest growing UK technology company

The Deloitte Technology Fast 50 is one of the UK’s foremost technology award programmes, celebrating innovation and entrepreneurship. Now in its 19th successful year, it is a ranking of the country’s 50 fastest growing technology companies, driven by leading intellectual property and based on revenue growth over the last four years.

David Cobb, partner leading the Deloitte UK Technology Fast 50:

“The Deloitte UK Technology Fast 50 gives great profile to technology companies and is internationally recognised as being one of the most important business awards in the sector. The companies who entered generated over £884 million in total annual revenues in the year 2015/16, employing more than 7,100 people and recorded an average four-year growth rate of 1,240 per cent.”

We’re extremely pleased to be announced as the 23rd fastest growing UK technology company with 735% growth rate by Deloitte!

Tim Mason, CEO:

“We are delighted to be ranked in the top half of the Deloitte Fast 50. The past four years have seen some real successes and this achievement recognises the team’s hard work over that period of growth. Our significant strategic progress over the past year alone includes winning two tier 1 grocers and one overseas, and increasing the number of brands using our platform.

We are very committed to delivering effective technology solutions to drive ROI for our partners, whilst improving the customer experience. We are now focusing on 2017 where we hope to continue our progress and efficient growth as we expand in the UK and internationally.”

It’s been a very successful year, with lots of excellent achievements and it’s great news to be recognised for our growth rate- well done to all the Eagle Eye team, everyone else involved, along with all the other winners from the evening.

Whitepaper launch – “Reload your loyalty: Do you even know your consumers?”

We’re pleased to launch our latest whitepaper, “Reload your loyalty: Do you even know your consumers?”, showcasing our research with YouGov, surveying over 2000 UK consumers, looking into the world of customer loyalty, what it really means and what consumers actually expect.

“Next generation expects loyalty schemes to be digital”

“The next generation of consumers expect schemes to be digital and ave a lower tolerance for generic communication”

“Nearly four in ten 18 to 24 year olds cited excessive general emails or lack of personalisated rewards as a reason for leaving a scheme.”

The Grocer

Click here to download the whitepaper to discover more. If you would like more information on us or any of our products, please contact us.

Weve launches “smart scanner” mobile coupons

We’re pleased to partner with mobile marketing and commerce provider Weve to launch “smart scanner” mobile coupons with nationwide campaigns from shopper media agency Capture’s brands, including McCain Roasts.

The mobile coupons enable customers to redeem offers straight from their smartphone, eliminating the paper process. With the integration into our digital promotions platform, this means that advertisers can track mobile coupon redemptions in real-time, to gain an accurate ROI and to provide the ability to offer more personalised and relevant offers to consumers based on their purchasing behaviour.

Utilising the power of technology for mobile coupons

Weve simply sends a text message to customers, on behalf of the advertiser, with details of the offer and a link to the coupon. Once customers click on the link, they are taken to a barcode, generated by Eagle Eye, to scan at the checkout directly from their mobile, to redeem the coupon immediately.

You can read more around our mobile coupon capabilities here, or read more around our partnership with Weve here.

Nicholson’s launches mobile gin campaign, utilising the power of digital promotions

We’re pleased to be working with Mitchell’s & Butlers and one of their brands Nicholson’s Pubs to celebrate 140 years of British Gin heritage. Through the use of the Nicholson’s mobile app, consumers will have the chance to celebrate and enjoy the best craft gins from around the globe; to enable Nicholson’s to drive footfall and acquire new customers.

Through a partnership with Diageo gin brand, Tanqueray, and digital out-of-home advertising provider, Live Poster, Nicholson’s will be driving customer acquisition through the promotion, powered by our Eagle Eye AIR digital promotions platform.

Real-time digital promotions 

Our real-time digital promotions platform will allow Nicholson’s to collect valuable consumer data based on consumer engagement and preferences. This will help inform future marketing and promotional campaigns to enable Nicholson’s the ability offer consumers more targeted and personalised content.

You can read more about our partnership with Mitchell’s and Butlers here, or discover more around the Gin Festival campaign.