Category Archives: Uncategorised

Personalisation: Beyond a Name

Thank you to everyone that joined us at our event at Landing Forty Two on 30th November 2017. The afternoon focused on the phenomenon of personalisation and the role of data and digital channels in creating connected customer experiences.

We enjoyed presentations from a range of industry leading speakers including Florence Diss from Google, Clare Birkin from Casual Dining Group, Benni Lickfett from Diageo, Simon Andrews from The Media Kitchen, and of course our very own Steve Rothwell, Tim Mason and Sir Terry Leahy. There were some fantastic discussions, and we hope that those who attended enjoyed it as much as we did.

The launch of our latest whitepaper at the event marked the release of our exciting new research into the world of personalisation, with our findings highlighting the importance of relevance and convenience in creating personalised relationships with customers. You can download our whitepaper here.

Once again, thank you to everyone that joined us. We look forward to seeing you at our next event.

Lifetime Value: The 2017 Guide

Our Commercial Director of Brands and Audiences, and member of the Internet Advertising Bureau (IAB), Oli Felstead, has written about the role of online to offline tracking in measuring lifetime value.

Oli discusses the potential that lies with digital to connect online with offline to overcome discrepancies in omnichannel customer experiences. Oli explains that customer satisfaction leads to lifetime value, and offers his top three tips to achieve true one-to-one marketing.

Download the whitepaper here to read Oli’s full piece and more:

Loblaw Contract Update

Pleased to share that on 8th November 2017 Loblaw announced it will be merging two of Canada’s most popular loyalty programs into one, PC Optimum. This will link analogue and digital channels together through one card, one app and one currency.

The Eagle Eye AIR platform sits at the heart of the PC Optimum loyalty platform and is integrated with Loblaw’s channels and systems, enabling a single customer view. Eagle Eye AIR will enable omni-issuance and omni-redemption, allowing customers to receive loyalty offers through their preferred channels.

The PC Optimum programme is scheduled to go live on 1 February 2018, at which time the Eagle Eye AIR platform will be supporting all loyalty interactions for Loblaw supermarkets, Shoppers Drug Mart locations, PCF Financial bank services and online.

Release of our Annual Report

We are pleased to share our 2017 Annual Report with you all, showcasing a brilliant year for us, with 71% revenue increase, 58% increase in redemption volumes and the winning of some excellent new contracts.

Congratulations to everyone involved! The report is available to read here

Partnership with Groupon UK


Groupon UK partners with Eagle Eye to expand its merchant base and streamline redemptions

Eagle Eye, a leading SaaS technology company has today announced a partnership with Groupon UK, a leader in local commerce. Through the integration of both parties’ digital platforms, Groupon UK will look to provide customers with a range of offers from Eagle Eye’s network of national retailers and food and beverage merchants. In addition, the integration with Eagle Eye’s AIR platform will further simplify and streamline the voucher redemption process for Groupon’s merchants and customers.

Eagle Eye AIR ensures secure voucher distribution and real-time redemption tracking which in turn provides valuable insight which can be used to increase the effectiveness of promotional campaigns. Retail partners of Eagle Eye will also benefit from the customer acquisition opportunities created by the exposure to Groupon’s huge customer base.

“This partnership is part of our vision to build a vast mobile and online marketplace where people can discover amazing things to eat, see, do and buy,” says Dragana Ljubisavljevic, Vice President of EMEA Local Business at Groupon. “We pride ourselves on our ability to really understand our customers and this integration with Eagle Eye adds another layer of insight and analysis into what we do.”

“We are delighted Groupon has chosen to implement Eagle Eye AIR as part of their digital strategy,” says Tim Mason, CEO of Eagle Eye. “This partnership will not only provide our merchants with a greatly extended target audience, it will also enable Groupon to enhance their redemption footprint, creating an efficient and frictionless customer journey from voucher distribution to redemption.”

Contact us if you would like to know more about us or our partnership with Groupon UK.

Winning Gold at the IPM COGS awards

We are so pleased to have won Gold in the coupons category at the IPM COGS awards for the Clicks to Bricks campaign with our client Bulmers.

If you’d like to know more about our campaigns, contact us.

Mitchells & Butlers go live with FlyPay

We’re pleased that our client Mitchells & Butlers is going live with Flypay. Our integration into their Flyt platform will allow customers to redeem offers and promotions as well as make orders and payments, all from one app. The collaboration of our technology platforms will ensure Mitchells & Butlers are able to offer their customers a convenient and frictionless journey, whilst also making their own internal operations more efficient.

Read the full story here.

End of year trading results

We’re pleased to announce our end of year trading results ending 30th June – highlighting a successful year with 71% group revenue increase, a 58% increase in redemption volumes and the signing of some excellent new clients. Well done to everyone involved in a great year!

View our results here.

Our ‘Digital Connect’ event – watch the highlights

Thank you to everyone that joined us at Landing 42 for our event, Digital Connect. We had a fantastic range of industry expert speakers including Mike Ryan from Fusion Futures, Kerry Wright from Purple, Najeeb Ahmad from PizzaExpress, Nathan Naylor from Society of London Theatre, Steve Taylor from Hearts and Science, along with our very own Steve Rothwell, Tim Mason and Sir Terry Leahy.

The afternoon focused on the importance of providing a connected, digitally enabled journey to enable better customer experiences and brand advocacy. We also launched our whitepaper ‘Great Expectations: The Connected Customer’, featuring our recent research into what consumers want and expect from retailers and restaurants in today’s digital era to allow for a better customer experience.

Watch the highlights from the event here.

Download the whitepaper here.

Appointment of COO David Aylmer

We’re pleased to announce that we have appointed David Aylmer to the new role of Chief Operating Officer. David has held board positions in fast moving and rapid growth organisations within the technology and financial services sector for over 20 years.

David joins from DPR Consulting where he was responsible for client delivery. Prior to this he was IT Director at Acenden. As well as having founded his own SaaS software company and technology consultancy company, David has worked on the systems provider side and client side ensuring he fully understands the important of customer service and delivery.

David’s roles have covered IT, marketing, product delivery and client management giving him the experience and knowledge to help drive forward Eagle Eye’s operations and delivery functions.

Welcome to the team David!