Imagine if you could eliminate mal-redemption and fraud, increase loyalty, gain access to new audiences and track customer activity in real-time. As a casual dining chain you will be no doubt experience high levels of fraud associated from bulk promotions, but this no longer needs to be a problem you are faced with, with the use of a digital promotions platform.
By digitalising your offering you can massively reduce fraud and mal-redemption, whilst gathering valuable consumer data through a digital promotions platform to allow and more personalised and targeted approach.
The Casual Dining sector has seen a saturation in promotions and offers with customers constantly searching for the best deals, making it hard to encourage repeat business and customer loyalty. The key challenges that the sector needs to overcome are: