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Offer clash: why it happens and how retailers can prevent it
To engage customers, increase loyalty and drive sales, retailers often employ several promotional tools at once. It’s not uncommon for retailers – large or small – to have a loyalty program in place while also deploying point-of-sale promotions, in-store offers, online promotions, and offers through social media. But when all of these channels are activated, a bigger challenge arises when a single customer engages with more than one of them: how does the retailer “see” that customer?
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