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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The AI-powered loyalty and personalization platform for retailers

Built with retailers, for retailers.

We help enterprise retailers turn loyalty into a profit center. Our AI-powered platform unifies loyalty and personalization - enabling you to capture rich first-party data and activate it to deliver smarter, revenue-driving 1:1 marketing at scale.

Book a Demo
Explore Our AIR Platform

1 billion+ Personalized offers every week

715 million+ Active Loyalty Wallets

150ms Average API response time

Trusted by:

Loblaws-logo Giant Eagle logo Southeastern Grocers logo Pattison Food Group logo Tesco logo Asda logo Morrisons logo Carrefour logo Auchan logo Pret A Manger logo Halfords logo Staples logo Woolworths logo Central Retail logo Virgin logo Gordon Ramsay Restaurants logo Mowgli Street Food logo Greggs logo JD logo John Lewis and Partners logo Co-op logo Greene King logo PizzaExpress logo Waterstones logo Hobbycraft logo TGI Fridays logo Petco logo SSP logo Liberty logo Prezzo logo Yours Clothing logo

The AI-powered loyalty and personalization platform - Built with retailers, for retailers

We help enterprise retailers turn loyalty into a profit centre. Our AI-powered platform combines loyalty and personalization in one place - helping you capture rich first-party data, then use it to deliver smarter, 1:1 marketing at scale.

Explore Our AIR Platform
Book a Demo

Trusted by

Loblaws-logo Giant Eagle logo Southeastern Grocers logo Pattison Food Group logo Tesco logo Asda logo Morrisons logo Carrefour logo Auchan logo Pret A Manger logo Halfords logo Staples logo Woolworths logo Central Retail logo Virgin logo Gordon Ramsay Restaurants logo Mowgli Street Food logo Greggs logo JD logo John Lewis and Partners logo Co-op logo Greene King logo PizzaExpress logo Waterstones logo Hobbycraft logo TGI Fridays logo Petco logo SSP logo Liberty logo Prezzo logo Yours Clothing logo Marks and Spencers logo

The AI-powered loyalty and personalization platform - Built with retailers, for retailers

We help enterprise retailers turn loyalty into a profit centre. Our AI-powered platform combines loyalty and personalization in one place - helping you capture rich first-party data, then use it to deliver smarter, 1:1 marketing at scale.

Explore Our AIR Platform
Book a Demo

Trusted by

Loblaws-logo Giant Eagle logo Southeastern Grocers logo Pattison Food Group logo Tesco logo Asda logo Morrisons logo Carrefour logo Auchan logo Pret A Manger logo Halfords logo Staples logo Woolworths logo Central Retail logo Virgin logo Gordon Ramsay Restaurants logo Mowgli Street Food logo Greggs logo JD logo John Lewis and Partners logo Co-op logo Greene King logo PizzaExpress logo Waterstones logo Hobbycraft logo TGI Fridays logo Petco logo SSP logo Liberty logo Prezzo logo Yours Clothing logo Marks and Spencers logo
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The Golden Rule: Treat people the way they want to be treated.

That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

View the Golden Rule Blog Series by Tim Mason & Sarah Jarvis

We are a team of "Purple" problem solvers

- it’s in our DNA

We exist to solve the biggest problems facing the world’s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here.
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We are Purple

Explore the products behind our AI-powered loyalty and personalization platform

Our real-time, omnichannel platform is purpose-built for retailers, giving you the tools to drive customer loyalty, increase basket size, and deliver personalized promotions across every channel. With AI at the core, it’s easier for your teams to manage and proven to deliver stronger results for your bottom line.

Discover the five products that make it possible:
Black background with the Loblaw logo, featuring the word 'Loblaws' in white, next to a red and orange geometric icon. Modern and minimalistic design.

We value having a partner that has insights from across the globe that they can share with us on programs that customers are responding to well in other markets. We’ve seen a lot of value out of that.

Rohit Dua, VP - Loyalty Portfolio Management at Loblaw Companies Ltd.
The image shows the Tesco logo, featuring the name Tesco in bold red letters above a series of blue horizontal stripes on a white background.

What we really liked was the ready-made solution... the fact that it was personalized... but also that it was easy to use, gamified and a really fun and engaging solution.

Liz Masters, Head of Clubcard Proposition for Tesco

Read the case study

Bright green 'ASDA' logo centered on a dark green background. The bold, uppercase letters convey simplicity and modernity.

Eagle Eye provided strategic direction from a technical perspective, but also guidance on global best practices in the loyalty space. What really stood out was the technical solution, the ability to manage that transactional layer, the wallet and to ever evolve the needs of the loyalty programme.

Mark Baxter, Senior Director for Loyalty at Asda

Read the case study

Woolworths logo with green background and stylized fresh produce symbol representing the Australian supermarket brand

The technology that Eagle Eye provides has helped transform how we can reward and recognise our customers in real-time.

Glenn Baker, General Manager of Everyday Rewards Woolworths
Pret logo with coffee cup featuring latte art heart design, representing Pret A Manger coffee and café branding

Working with Eagle Eye has helped us accelerate our customer loyalty strategy.

Global Head of Digital Product at Pret A Manger
Azzurri Group logo with collage of restaurant dishes including pasta, tacos, burgers, fried chicken, and pizza representing its diverse dining brands

We have been a longstanding customer of Eagle Eye and I am yet to see any other solution that rivals theirs. Eagle Eye is always innovating their product and best of all, they have never let me down.

Bebe Oladipo, Head of IT Programme Management & Information Security at Azzurri Group

Power Personalized Experiences with Seamless Connections

Connect your systems, delight your customers

Our platform integrates with leading systems - from POS and eCommerce to CRM, marketing automation, apps, and Wi-Fi providers. Partner-agnostic and MACH-certified, it ensures your technology stack is modern, flexible, and future-proof. With a library of pre-built connectors, we make it easy for your tools to work together to power your strategy.

Explore our partner network, discover our Solutions Partner Program, and see how Eagle Eye Connect helps retailers unify data and deliver personalized customer experiences.

Get Connected Today
Eagle Eye integrations

See Our Customer Success Stories

Explore how we help brands like Tesco, Pret, Loblaws, Liberty and Asda deliver personalized marketing at scale.

View our case studies

Recognized by Industry Experts
Gartner logo

Market Guide for Loyalty Program Vendors 2023

Forrester logo

Loyalty Platforms Landscape,
Q3 2025

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Worldwide Retail Loyalty Software Providers 2024

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Ready to deliver personalized experiences?

Our team is ready to help you explore solutions, answer questions, and show how Eagle Eye can support your business goals.

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