What we do for brands and agencies

 

Brands and marketing agencies were quick to recognise what mobile has to offer them as a marketing channels, namely unparalleled level of measurement and customer engagement through a uniquely personal device. This is why UK advertising spend on mobile grew by 115.9% yoy in 2010 to £83 million. But so far it’s been difficult to measure activity that took place outside of the digital world.

Now, Eagle Eye can offer you the complete story! As our mobile couponing technology sits on the EPoS system we are able to measure what’s going on in-store, as it happens. This means we are able to provide you the real-time data reports in order to monitor, analyse and adapt live campaigns. This not only allows you to assess marketing campaign performance and fully measure ROI, it also gathers CRM intelligence so to build powerful on-going customer relationships.

(source: IAB / PWC Mobile Adspend Study, 2011)

  

Why should you care

Previously there has been reluctance from some of the big retailers and major FMCG brands to give a higher proportion of their marketing budgets to digital media (i.e. both online and mobile), because it’s been so difficult to understand how this spend has driven sales in the real world.

With Eagle Eye, this is no longer the case. We can directly attribute your marketing campaign activity to what actually happens in-store activity, for both brands and retailers, giving you full visibility of campaign effectiveness.
 

 
If you’d like to have a chat to see what Eagle Eye could do for your business,
why not get in touch.
 Tel: +44 (0)1483 246 530
Email: info@eagleeye.com
 		  

Eagle Eye is a world leader in mobile coupons and gift vouchers. Using our patented technology, we integrate with retailers' existing card terminals and EPoS systems to enable the secure distribution and in-store redemption of mobile coupons and gift vouchers. This provides a great customer experience, alongside key retailer benefits such as cost efficiency, customer engagement and intelligent, real-time CRM data.

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