Retalix® Ltd, a leading global provider of innovative software and services for high-volume, high complexity retailers, today announced that it has partnered with, Eagle Eye, a world leader in mobile coupons and gift voucher solutions, to provide an effective way for retailers to distribute, process and measure mobile coupon and gift voucher redemption, using existing credit card terminals and EPoS technology.
“Mobile has long been hailed as the holy grail of omnichannel retailing, connecting consumers between the digital and bricks-and-mortar retail worlds,” said Steve Rothwell, CEO of Eagle Eye. “The integration of Eagle Eye mobile coupon and gift voucher capabilities with the Retalix Customer & Marketing suite and innovative, multi-channel Retalix Promotion Manager provides exciting opportunities for retailers to deliver consistent and personalised messaging across all sales channels.”
The Retalix system provides retailers with a strong and flexible platform to manage and analyse all promotional activity, and exploit existing in-store systems. The integration of Eagle Eye’s solution will provide additional support for coupons and gift vouchers, without interfering with existing general discount policies. Customers are sent a unique PIN code to their mobile which they simply key into the chip & PIN machine in-store. The solution immediately authenticates the code and the value of the mobile coupons or gift vouchers are deducted from the transaction. It is simple and convenient for the customer to use and provides the retailer with a better insight into customer activity.
“The ability to track the exact journey of each coupon and gift voucher in real time means that retailers can create multi-channel promotions that will increase footfall into stores and enable them to collect low-cost CRM business intelligence in order to deliver targeted offers and keep customers loyal,” said Helen Wilde, Managing Director, Retalix UK. “Retailers can also have more control and visibility over campaign performance, allowing for true media accountability, as well as protect the business against coupon and voucher fraud.”
This collaboration with Eagle Eye adds another element to the mobile shopper experience from Retalix, following the recent release of Retalix 10 Mobile Shopper that empowers retailers with versatile mobile apps for the shopper to use outside or inside the store – aimed at enhancing shopper engagement and increasing sales.