Eagle Eye Engage

Engaging your customers when they’re most responsive is easy with Eagle Eye Engage. Build mobile applications for your customers to browse promotions, reward schemes and gift vouchers, then send the right messages at the right time via SMS, push notifications or email.

Features

  • Target your customers with timely, personalised and interactive digital messaging using our Campaign Manager functionality
  • Send targeted relevant push notifications to consumers and deliver promotions, offers and rewards via their preferred channel in real-time to drive in-store footfall and increased sales
  • Create location based triggers to to engage with your consumers as they interact with your business
  • Build complex script-based automated SMS campaigns to enable smart messaging. Delivering dialogue using a combination of messaging, templates, keywords and short codes to improve response and conversion rate

The benefits of Eagle Eye Engage

• Target your customers with timely, interactive digital messaging using Campaign Manager • Send targeted relevant push notifications to consumers and deliver promotions and rewards via their preferred channel in real-time • Create location based triggers to engage with your consumers as they interact with your business

Targeted relevant communication with end consumers:

  • Drive new customer acquisition and existing customer footfall
  • Provide relevancy through channel, location and history in real-time to increase conversion
  • Build loyalty and value with your consumer on a one-to-one basis
  • Multi-channel communications provide choice to the end consumer, increasing their engagement

Ease of setup and maintenance:

  • Quick and low cost time to live for new applications and marketing campaigns
  • Ability to adjust workflow to improve the success of your campaigns

Utilise the power of personalisation:

  • Build loyalty towards your brand from understanding what your consumer wants by sending personalised messaging and offers
  • Drive sales by making consumers aware of current offers on products and places they have previously shown interest in

Download our guide to digital messaging and discover how you will benefit

Download our guide to e-Gift portals and discover how you will benefit

Download our guide to Application Manager to discover how your business will benefit

Download our guide to Campaign Microsites and discover how your business will benefit

Case Study - Ladbrokes


Ladbrokes PLC needed an SMS tool that would allow their CRM teams to use it for everyday communications to their customers, to drive them into the shops and take advantage of offers sent by text message that would encourage them to place more bets.

OBJECTIVE

  • Mobilise the CRM system
  • Increase customer engagement
  • Increase betting revenues through SMS offers
  • Gain brand loyalty via regular mobile comms

SOLUTION

  • Advanced Campaign Manager account
  • Split by internal business divisions
  • Unique customer messaging functionality
  • European connectivity for multi country SMS sends
  • Automated Opt in / Opt out functionality

RESULTS

  • Increase in use of Mobile over last 3 years by 100%
  • Increase in individual betting value
  • Over 40 million SMS per year delivered
  • Increased average customer interaction by 6 weeks in a competitive offers driven industry