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Nicholson’s launches mobile gin campaign, utilising the power of digital promotions

Nicholson’s launches mobile gin campaign, utilising the power of digital promotions

We’re pleased to be working with Mitchell’s & Butlers and one of their brands Nicholson’s Pubs to celebrate 140 years of British Gin heritage. Through the use of the Nicholson’s mobile app, consumers will have the chance to celebrate and enjoy the best craft gins from around the globe; to enable Nicholson’s to drive footfall and acquire new customers.

Through a partnership with Diageo gin brand, Tanqueray, and digital out-of-home advertising provider, Live Poster, Nicholson’s will be driving customer acquisition through the promotion, powered by our Eagle Eye AIR digital promotions platform.

Real-time digital promotions 

Our real-time digital promotions platform will allow Nicholson’s to collect valuable consumer data based on consumer engagement and preferences. This will help inform future marketing and promotional campaigns to enable Nicholson’s the ability offer consumers more targeted and personalised content.

You can read more about our partnership with Mitchell’s and Butlers here, or discover more around the Gin Festival campaign.