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Exclusive video interview with Sir Terry Leahy

Exclusive video interview with Sir Terry Leahy

Major changes in the retail, grocery and hospitality industries mean that the old ways of rewarding customers for repeat purchases – price cuts, two for one offers, buy one get one free – are no longer sufficient. Personalised digital promotions are a real game-changer in the battle for consumer loyalty.

Our Non-Executive Director Sir Terry Leahy talks through the future of digital marketing in an exclusive interview with Planet Retail’s Nick Everitt.