Comet SMS Gift Card Case Study
Introduction
Launched in November 2009, the Comet SMS Gift Card was the World’s first deployment of a Business 2 Business Mobile Gift Voucher service by a national retailer.
Objectives
Comet’s primary objective was to replace the use of plastic gift cards in the insurance claims market and staff reward programs. Subsequently, Comet wanted to:
- Reduce claim processing time and increase B2B sales for staff.
- Reduce the cost of issuing voucher and reward cards.
Solution
In less than three months, Comet were provided with a SMS Voucher Solution that allowed for any amount up to £5,000, to be paid to a single mobile phone in a single transaction. The service was integrated into every electronic point of sale in every store, allowing for full or partial redemption of vouchers by claimants.
Results
By implementing SMS vouchers, Comet successfully met their objectives. Results showed that:
- Claim processing time was reduced by 50%, giving consumers instant settlement.
- Cost of issuing mobile gift card is approximately one tenth the cost of issuing plastic card for similar services.
- B2B sales for staff rewards increased by 500% in the first 6 months.
Eagle Eye is a world leader in mobile coupons and gift vouchers. Using our patented technology, we integrate with retailers' existing card terminals and EPoS systems to enable the secure distribution and in-store redemption of mobile coupons and gift vouchers. This provides a great customer experience, alongside key retailer benefits such as cost efficiency, customer engagement and intelligent, real-time CRM data.
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