Clients Overview


We work with the UK’s top grocery, retail and hospitality brands enabling them to deliver real-time promotions and rewards to consumers. Our Eagle Eye AIR platform enables them to track consumer behaviour, eliminated fraud and transform their digital marketing in doing so.

ASK Italian
Bank
Clarks
Greggs
Harvester
JD
Ladbrokes
Marks and Spencer Group
Mitchells and Butlers
Molson Coors
Nicholson’s
O’Niell’s
One Stop
Pets at Home
Pizza Express
Prezzo
Scream
Slug and Lettuce
Stonegate
Strada
Thomas Pink
Toby Carvery
Zizzi

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Grocery

Challenges

There are several challenges that exist in the grocery sector including:

  • Lack of real-time data
  • Mal redemption and fraud
  • Paper counting and reconciliation – which are both timely and costly
  • Fragmented data between channels

Imagine being able to streamline instore processes, remove the paper counting burden on the back office, have access to real-time basket data and harmonise cross channel data sets. You can achieve all this today through our Eagle Eye AIR platform.

The Eagle Eye solution

Eagle Eye AIR provides you with the following features:

  • Real- time data
  • Full basket validation
  • Digital counting and reconciliation
  • Omni-channel capability
  • Real-time and secure verification, redemption and reporting

And more!

The benefits to you

  • Increased revenue
  • Single customer view
  • Enabling personalisation of offers and consumer loyalty
  • Removal of fraud and mal-redemption
  • Marketing ROI by channel
  • Streamlined operational process
  • Management of staff discounts and rewards
  • Increased customer engagement
  • Increased brand spend in store
  • Decreased operational costs

Get on the road to transforming your customer engagement and digital marketing by getting in touch today.

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Retail

Challenges

The constantly shifting nature of the retail sector means there are several challenges that retailer marketers face including:

  • Fragmented data across channels
  • Tracking marketing effectiveness instore
  • Disconnected online and instore platforms
  • Mal redemption and fraud

Imagine if you could solve all of the above and get a single view of your customers and understand ROI by marketing channel– through Eagle Eye AIR you can.

The Eagle Eye solution

Eagle Eye AIR provides you with the following features:

  • Real- time data
  • Full basket validation
  • Campaign criteria management; coupon type, discount value, location, time and date (criteria can be altered mid campaign should you need to)
  • Distribution through multiple channels
  • Support of both plastic and digital including digitisation of existing gift voucher programmes
  • Programme set up and management including purchase limits
  • Customer care eGift vouchers
  • Real-time reporting

The benefits to you

  • Omni channel coupon capability
  • Increased customer engagement
  • Increased footfall
  • Enabling single customer view and loyalty
  • Tracking instore attribution of marketing spend
  • Elimination of fraud for offers and promotions
  • Decreased operational costs

To focus on improving consumer loyalty take a look at our Eagle Eye Reward product which will allow you to:

  • Manage a balance of points on a per consumer or group basis
  • Assign a unique customer ID to each programme
  • Enable:
    • Digital stamp cards with defined reward for completion
    • Point based reward schemes with optional exchange with other merchants
    • Cash back schemes
    • B2B gift voucher loyalty schemes

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Casual Dining

Challenges

The Casual Dining sector has seen a saturation in promotions and offers with customers constantly searching for the best deals, making it hard to encourage repeat business and loyalty. The key challenges that the sector needs to overcome are:

  • Reaching people with a suitable offer at a relevant time
  • Lack of accurate customer data
  • Low tracking of customer activity across campaigns and between restaurants
  • Fraud associated to paper coupons

Imagine if you could eliminate mal-redemption and fraud, increase loyalty, gain access to new audiences and track customer activity in real-time.

The Eagle Eye solution

Eagle Eye AIR will help address the key challenges that exist providing the following features:

  • Real time promotion validation at point of sale
  • Campaign criteria management; coupon type, discount value, location, time and date (Real Time rules based decision engine)
  • Multi-channel distribution
  • Supports plastic, paper and digital including digitisation of existing gift voucher programmes
  • Customer care eGift vouchers
  • Real-time reporting
  • Multiple stakeholder access
  • Manage a balance of points on a per consumer or group basis for staff rewards or customer loyalty scheme
  • Each programme is tied to a unique customer ID

The benefits to you

  • Omni channel coupon capability
  • Increased customer engagement and visits
  • Single customer view across all campaigns and venues
  • Elimination of fraud for offers and promotions
  • Decreased operational costs
  • More streamlined business processes

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Food to Go

Challenges

Traditionally the food–to–go sector use paper based methods to encourage loyaltyhowever this is often part of the problem rather than the solution and generates the following challenges:

  • Low levels of accurate customer data
  • Multiple promotion channels
  • Inability to track customer activity across campaigns
  • Fraudulent use of stamp cards

Imagine if you could solve all of the above and transform your digital marketing to rapidly increase customer loyalty.

The Eagle Eye solution

Eagle Eye AIR provides you with the following features:

  • Manage a balance of points on a per consumer or group basis
  • Each programme is tied to a unique customer ID
  • Set up and management of:
    • Digital stamp cards with defined reward for completion
    • Point based reward schemes with optional exchange with other merchants
    • Cash back schemes
    • B2B gift voucher loyalty schemes
  • Ability to add promotional discounts and create digital coupon campaigns
  • Supports both plastic and digital including digitalisation of existing gift voucher programmes
  • Real-time creation of eGift or plastic based gift vouchers (staff rewards)

The benefits to you

  • Real- time consumer data for key personnel/external systems
  • Increased consumer loyalty
  • Decreased operational costs from printing of paper based stamp cards
  • Elimination of fraud through real-time redemption and unique ID
  • Real-time tracking of existing gift vouchers (prompt dormant users through digital messaging – Eagle Eye Engage)
  • Manage customer complaints in real-time with digital eGifts
  • Real-time redemption data

Client Services


The Client Services Team at Eagle Eye Solutions is here to support you. We promise to give you a simple and transparent service that will enable your business to embrace our digital solutions easily.

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