Category Archives: Uncategorised

Spaghetti House serves up digital redemption

We’re pleased to partner with Spaghetti House to allow them to roll out their first digital redemption and validation across all promotional campaigns, utilising the power of our digital promotions platform, Eagle Eye AIR.

Our existing partnership with POS provider Comtrex, means that Spaghetti House can now easily track the success from beginning to end, by applying a code to their paper coupons, which can then be digitally validated and redeemed in real-time. Spaghetti House also gain a real-time consumer data, including redemption location.

The use of our AIR platform enables them to drive footfall, gather valuable data and eliminate voucher fraud and mal-redemption.

You can read more about our partnership here.

For more information on us, implementing digital redemption or any of our products or services, please contact us here.

Deloitte Fast 50 – 23rd fastest growing UK technology company

The Deloitte Technology Fast 50 is one of the UK’s foremost technology award programmes, celebrating innovation and entrepreneurship. Now in its 19th successful year, it is a ranking of the country’s 50 fastest growing technology companies, driven by leading intellectual property and based on revenue growth over the last four years.

David Cobb, partner leading the Deloitte UK Technology Fast 50:

“The Deloitte UK Technology Fast 50 gives great profile to technology companies and is internationally recognised as being one of the most important business awards in the sector. The companies who entered generated over £884 million in total annual revenues in the year 2015/16, employing more than 7,100 people and recorded an average four-year growth rate of 1,240 per cent.”

We’re extremely pleased to be announced as the 23rd fastest growing UK technology company with 735% growth rate by Deloitte!

Tim Mason, CEO:

“We are delighted to be ranked in the top half of the Deloitte Fast 50. The past four years have seen some real successes and this achievement recognises the team’s hard work over that period of growth. Our significant strategic progress over the past year alone includes winning two tier 1 grocers and one overseas, and increasing the number of brands using our platform.

We are very committed to delivering effective technology solutions to drive ROI for our partners, whilst improving the customer experience. We are now focusing on 2017 where we hope to continue our progress and efficient growth as we expand in the UK and internationally.”

It’s been a very successful year, with lots of excellent achievements and it’s great news to be recognised for our growth rate- well done to all the Eagle Eye team, everyone else involved, along with all the other winners from the evening.

Whitepaper launch – “Reload your loyalty: Do you even know your consumers?”

We’re pleased to launch our latest whitepaper, “Reload your loyalty: Do you even know your consumers?”, showcasing our research with YouGov, surveying over 2000 UK consumers, looking into the world of customer loyalty, what it really means and what consumers actually expect.

“Next generation expects loyalty schemes to be digital”

“The next generation of consumers expect schemes to be digital and ave a lower tolerance for generic communication”

“Nearly four in ten 18 to 24 year olds cited excessive general emails or lack of personalisated rewards as a reason for leaving a scheme.”

The Grocer

Click here to download the whitepaper to discover more. If you would like more information on us or any of our products, please contact us.

Weve launches “smart scanner” mobile coupons

We’re pleased to partner with mobile marketing and commerce provider Weve to launch “smart scanner” mobile coupons with nationwide campaigns from shopper media agency Capture’s brands, including McCain Roasts.

The mobile coupons enable customers to redeem offers straight from their smartphone, eliminating the paper process. With the integration into our digital promotions platform, this means that advertisers can track mobile coupon redemptions in real-time, to gain an accurate ROI and to provide the ability to offer more personalised and relevant offers to consumers based on their purchasing behaviour.

Utilising the power of technology for mobile coupons

Weve simply sends a text message to customers, on behalf of the advertiser, with details of the offer and a link to the coupon. Once customers click on the link, they are taken to a barcode, generated by Eagle Eye, to scan at the checkout directly from their mobile, to redeem the coupon immediately.

You can read more around our mobile coupon capabilities here, or read more around our partnership with Weve here.

Nicholson’s launches mobile gin campaign, utilising the power of digital promotions

We’re pleased to be working with Mitchell’s & Butlers and one of their brands Nicholson’s Pubs to celebrate 140 years of British Gin heritage. Through the use of the Nicholson’s mobile app, consumers will have the chance to celebrate and enjoy the best craft gins from around the globe; to enable Nicholson’s to drive footfall and acquire new customers.

Through a partnership with Diageo gin brand, Tanqueray, and digital out-of-home advertising provider, Live Poster, Nicholson’s will be driving customer acquisition through the promotion, powered by our Eagle Eye AIR digital promotions platform.

Real-time digital promotions 

Our real-time digital promotions platform will allow Nicholson’s to collect valuable consumer data based on consumer engagement and preferences. This will help inform future marketing and promotional campaigns to enable Nicholson’s the ability offer consumers more targeted and personalised content.

You can read more about our partnership with Mitchell’s and Butlers here, or discover more around the Gin Festival campaign.

M&B drive loyalty during the Euro’s 2016 through gamification

Mitchell’s and Butlers have partnered with 3radical to create an interactive bingo-based experience for football fans during the Euro 2016 tournament, to attract new customers, as well as drive loyalty and sales through their Green Card app.

Consumers can access the virtual bingo game through the Green Card app, available on iOS and Android smartphones, which we were pleased to be a part of developing in September 2015.

M&B is using the new technology, leading with a virtual bingo card game, to engage its customers in a fun and interactive way – combining, mobile and social experiences across its brands.

When a user clicks to play, they will receive a unique QR code generated in real-time through our AIR platform; once scanned at the till in an outlet, squares are unlocked on the bingo card with the flags of the two teams playing at that time. After a a line, row or full card of flags is unlocked players are then sent a reward voucher for a free beer with a main course which is saved within the wallet within the Green Card app.

For more information on how to drive loyalty, footfall and sales through apps visit our Eagle Eye Reward page.

All Bar One launches new loyalty app

We are pleased to announce the release of All Bar One’s new loyalty app, which we have been a part of developing to enable All Bar One to drive footfall and encourage greater brand loyalty.

All Bar One have launched the new loyalty app to offer guests rewards, exclusive offers, along with the opportunity to build their wine and cocktail knowledge. The multi–faced app provides users with a digital “stamp card” that rewards consumers with exclusive tailored treats and offers. The app uses our technology to assign each user with a unique code that enables All Bar One to track their preferences and reward with with personalised offers on drinks and food.

Our partnership with All Bar One shows a growing trend within the hospitality sector, whilst highlighting the importance of adopting digital consumer engagement technology to interact with and reward customers in new and innovative ways.

The app is available for both iOS and Android smartphone devices and will also be compatible with beacons technology which will be rolled out in the coming months, allowing All Bar One to engage consumers when they are passing by or entering the bar, with relevant offers.

Discover how you can digitalise your loyalty offering with Eagle Eye Reward to drive sales and loyalty.

Appointment of Chief Sales Officer: Helen Slaven

We are pleased to announce the appointment of Helen Slaven as our Chief Sales Officer.

Helen’s arrival strengthens our commitment to driving commercial success as a leader in the digital marketing industry.  As an experienced operator in both retail and technology sectors, Helen will leverage her extensive experience and international network of contacts, to help connect retailers and brands to the Eagle Eye AIR platform to transform their digital marketing. Helen will report directly to our CEO Phill Blundell, further strengthening the senior management team which was bolstered recently by appointment of former Tesco deputy CEO, Tim Mason, as Non-Executive Chairman.

Helen was formerly CEO of BT’s retail technology arm, BT Expedite, as well as VP Retail for Torex as part of their UK turnaround and subsequent sale to Micros. She joins from Ascential Group Plc where she latterly served as CEO for Planet Retail, the leading Global Retail Intelligence portal working with major grocery retailers and FMCG brands.

Phillip Blundell, CEO, commented: “Helen’s sales background and industry network will be invaluable as we continue to extend our sales capability to support our rapid growth plans and better serve our existing customers. I am delighted to welcome Helen to the Eagle Eye senior management team and look forward to working together as Eagle Eye continues to deliver its growth strategy.”

Helen commented: “Eagle Eye has demonstrated strong momentum in the last 12 months, signing both UK and international tier one grocers to its platform. I’m excited to be joining at such a pivotal time for the business and the wider sector and I’m looking forward to working with the team to explore new avenues of opportunity both in the UK and overseas.”

Welcome on board Helen!

Toby Carvery launches new loyalty app

We’re really pleased to partner with Toby Carvery to develop their new loyalty app, offering multi-tier rewards to customers to drive customer loyalty. The app features a digital stamp card, digital promotions wallet, restaurant locator and the ability to purchase gift cards digitally.

The app has been developed as a digital progression to their paper based stamp card and is already proving a great success with over 30,000 downloads and 18,000 registrations just a month after launch.

The innovative app will enable Toby Carvery to reward customers midway through their stamp card completion as well as at the end. Based on their engagement and preferences Toby Carvery can also target customers with personalised digital promotions and offers, thus increasing customer loyalty and engagement.

You can read more about the app here or for more information in our products and services click here or contact us.

Eagle Eye partner with Starcom Mediavest Group to deliver digital campaign for Nicotinell

We are pleased to announce our partnership with Starcom Mediavest Group to deliver Nicotinell’s first real-time digital promotions campaign through our platform, Eagle Eye AIR.

Our platform will enable Nicotinell to track online activity through to in-store sales in real-time. We are also pleased to say that this is the first UK national campaign where coupons are redeemed with our customer; Asda, via a smartphone and 2D scanner capability.

You can read the story here in full.

For more information on any of our products, contact us here.