Blockbuster and T-Mobile Loyalty Campaign
Introduction
After the success of their first campaign with Eagle Eye Solutions, Blockbusters wanted to engage with new customer bases through innovative mechanics. Separately, T-Mobile required the ability to provide loyalty services to its subscribers through 3rd party offers and services.
Objectives
- Increase consumer engagement.
- Develop customer loyalty.
- Reduce the risk of mal-redemption.
Solution
An exclusive weekly promotion was created, targeted at all T-Mobile Customers. The media campaign ran across mobile, TV, print and outdoor sites.
Customer were invited to text the words ‘NIGHT IN’ to 3000 to request a mobile coupon. From there, Eagle Eye created a unique code which was inserted into the mobile coupon in order to identify usage, and then sent this back in an SMS message.
Once the customer received the coupon, they were able to use it in any Blockbuster store simply by entering the code into the chip & PIN machine.
Results
Large consumer engagement results achieved.
High redemption rates, displaying weekly growth.
Through unique code, we able to build better understand the customers habits, and use this to create a true CRM relationship.
Eagle Eye is a world leader in mobile coupons and gift vouchers. Using our patented technology, we integrate with retailers' existing card terminals and EPoS systems to enable the secure distribution and in-store redemption of mobile coupons and gift vouchers. This provides a great customer experience, alongside key retailer benefits such as cost efficiency, customer engagement and intelligent, real-time CRM data.
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