Business Strategy

Overview


Eagle Eye is a UK leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.

The Company’s digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.

Our Mission


Our mission is to be the global leader in digital marketing. In 2015 we signed two major contracts in the grocery sector, this coupled with other significant customer wins has secured our position as the UK leader in digital marketing. Over the next couple of years, we anticipate at least a third of the UK digital promotions market will transition to our technology. This UK foundation now allows us to approach the international market with experience and scale.

Our Products

These four products enable the Company’s customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.

Innovation is a key priority as we continue to deliver value to our customers. We have developed new functionality and extended the number of products supported by the software platform. The launch of the third generation platform, Eagle Eye AIR, 12 months ago saw us leapfrog our competitors and we have continued to invest ever since. Our guiding principles are More, Easier and Faster.

eagle eye air - digital promotions, loyalty, rewards

Promotion and offer management

Loyalty and staff incentives

Gift vouchers and customer care

Digital consumer engagement

The Opportunity

The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. Last year there were in excess of 730 million coupons redeemed in the UK , and 16 billion digital coupons redeemed worldwide.

The biggest budgets in the digital marketing sector are owned by the FMCG companies and it is now our objective to connect them to our platform. The success of the Coke Zero campaign run in May 2014, where MediaCom ran a promotional campaign to give away Coke Zeros using unique digital codes from Eagle Eye across nine issuance channels and 2,500 real-time redemption points in stores, has demonstrated the power of our technology. Mediacom was able to track redemptions by both individuals and by channel in real-time, enabling them to divert marketing spend to the most effective channel which resulted in an powerful 20% redemption rate, compared to less than 5% in traditional campaigns. This has provided a compelling case study in our effort to attract FMCG brands to our platform. We expect this growth to accelerate in the next 12 months.

(1 Source: Valassis 2014, 2 Source: Statista 2014)

The Opportunity business strategy

The Network

Going forward we will be working with our existing customers to make the most of the new platform, helping them to engage more effectively with their consumers. This is expected to lead to more transactions on the platform and therefore higher subscriptions and transactional revenues to us. Our new EPOS partners will help us recruit more customers to the platform and also help us to expand overseas.

Our Customers

We currently work with over 150 high street brands. The Company’s current customer base comprises leading names in UK grocery, retail and hospitality including: