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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Grocery shopping

2 min read

Grocers' Data Advantage: Leveraging Shopper Data Spurs Instacart Exodus

For several years, Instacart has been an increasingly popular option for consumers wanting groceries and convenience items delivered to their doorstep. Yet recently, grocers large and small seem to be shifting gears, moving away from Instacart and...

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Waitrose pick your own offers

3 min read

The Unfulfilled Promise of Personalised Offers

Personalised offers have the potential to transform the way retailers engage with customers, making it a game-changer for retail marketers. In fact,...

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Pharmacist checking inventory in medical store

4 min read

Retail Pharmacy – Digital Personalization Beckons…

Grocery retailers have certainly been the pioneers of mass personalization in the omnichannel retail world. Next, with the greatest potential to...

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Woolworths store front

2 min read

Woolworths' Everyday Extra Subscription — 2023's Game-Changer in Australian Retail

Woolworths Group CEO Brad Banducci recently revealed in an email to customers (31st March 2023) that over 250,000 people are now participating in the

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AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

This article originally appeared in The Australian Financial Review on January 19, 2023, Real-time promotions a game-changer for retailers....

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Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

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Everyday Low Price!

3 min read

Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Customers?

Everyday Low Price! Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi,...

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Tesco Clubcard in store

2 min read

How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Most businesses would agree that their best customers account for the lion’s share of their sales. So, it seems strange that subscriptions have only...

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Bartender serving customer at coffee shop

3 min read

Why You Should Be Thinking about Offering Your Customers a Subscription Service

Unleashing the Potential of Subscriptions Pret’s in-store coffee subscription service, YourPret Barista, is an industry first, but there is no...

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Woman with smartphone in store grocery shopping

2 min read

Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shuttered for months, others have had...

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