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Best Loyalty card apps: How Brands are winning at retention

Best Loyalty card apps: How Brands are winning at retention

What do some of the best loyalty card apps have in common? We’ve uncovered winning features from UK loyalty programs and weigh in on which programs pack the biggest punch. Read on to see how these loyalty heavyweights stack up.

Tesco Clubcard

The most popular scheme and one of the UK’s best loyalty card apps, a Tesco Clubcard is at home in the wallets of 68% of the population. Tesco enlisted Eagle Eye to issue digital vouchers as part of the loyalty scheme, allowing customer to exchange points for rewards.

Our ‘REWARD’ platform allowed Tesco to reduce their voucher issuance time enormously. Compared to a previous issuance time of five days, going digital allowed Tesco to issue customer’s vouchers within two hours, massively reducing their operational costs.

What makes it interesting?

  • Digital vouches are redeemable at popular nationwide outlets, like Pizza Express, ASK and Zizzi
  • Immediate redemption of rewards, with redemption rates exceeding half a million per month
  • 60% of customers switching to receive email issued vouchers over paper within the first three weeks of the launch. This number only continued to increase with 96% of customers switching after the initial six months

Find out more in our Tesco Clubcard case study.

Greggs

The Greggs app allows customers to collect points by scanning their unique customer code when purchasing items, making this app the first to market digital loyalty scheme in the UK food-to-go sector. The mobile app includes a pre-paid account for customers to top up as well as unique customer codes for personalised offers

What makes it interesting?

  • Contactless (NFC) payments and reward redemption
  • Unique customer codes increase engagement and redemption
  • Using Eagle Eye technology, customer spending habits are tracked and verified, meaning Greggs can push personal, tailored offers to each customer
  • Digital stamp card enables Greggs to create and issue more personalised and targeted offers

Find out more by visiting our Greggs case study.

Be At One

Signing up to the Be At One rewards scheme is easy; just download the app and login with Facebook. All you need to do is set a password, date of birth and nearest venue for personalised offers and rewards.

Users are prompted to add nearby venues as favourites and can also view opening times and make bookings via the app. The crux of the app? In-app top-up so users can pay via mobile.

What makes it interesting?

  • A voucher for a £5 cocktail every day
  • Interactive rewards, such as an ‘Appi Hour’ where users can activate special deals for an hour of their choosing

OpenTable

The popular restaurant reservation site offers a compelling rewards program. The all-in-one dining destination encourages repeat diners to take advantage of the rewards program.

What makes it interesting?

  • Users receive points for honoring reservations made online
  • Points can redeem these points for future dining rewards or an Amazon gift card

Gourmet Burger Kitchen (GBK)

GBK’s loyal customers can earn rewards every time they dine, ranging from a free side or milkshake to a free burger when spending £8 or more. The app also enables at-table ordering and takeaway ordering.

What makes it interesting?

  • You receive your first reward instantly just for signing up
  • Customers are rewarded with a free burger when visiting more than one restaurant location; the more locations visited the greater the reward

Harvey Nichols

The department store offers a very shiny tiered loyalty program composed of silver, gold, platinum and black levels. On sign-up customers are automatically enrolled onto the silver tier to receive in-store style concierge, special offers and sales previews.

What makes it interesting?

  • Each member offered a personalised reward based on how much they have spent and the membership level they are on
  • Members are given the chance to swap experiences for vouchers
  • Ability to scan receipts to claim points and unlock rewards

Starbucks

The Starbucks Mobile App allows users to collect ‘stars’ with every order, which equate to free drinks. It can geo-locate the nearest Starbucks to the customer and allows them to order and pre-pay for their drink.

What makes it interesting?

  • The focus is on making it as easy as possible to purchase food or drink using the app
  • The app allows the user to find their nearest store, make their order, skip the queue and pay, all using their phone

So, who gets your vote for best loyalty card app?

Looking to create your own? Use Eagle Eye Reward to build and manage your loyalty proposition. Digitise your loyalty scheme today and put on an award-winning performance.

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