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Blog

Driving Valentine’s day sales with personalisation

Immediately following the manic January sale period, many retailers turn their attentions to summer and the promise of another busy […]

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The antidote to basket abandonment; digital messaging

UK retailers are being threatened by a growing consumer trend; basket abandonment. 4 out of 10 UK shoppers are guilty […]

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How Pret’s ‘Make someone Smile’ loyalty campaign could have gone the extra mile

In a bid to combat the notorious January blues, Pret have introduced a mass giveaway to coincide with Blue Monday […]

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Counting the cost of coupon mis-redemption

Vouchers and coupons are crucial in allowing retailers to drive customer engagement, sales, in-store footfall and ultimately strengthen customer loyalty. […]

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The face of customer loyalty in an omnichannel world

As the battle for consumer loyalty continues, retailers resting on their laurels in 2016 risk falling at the first hurdle […]

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Digital Promotions: What’s been and what’s to come?

The retail landscape has changed drastically over the past year alone, with contactless payments to virtual wallets on your smartphone. […]

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Latest News

Eagle Eye partner with Starcom Mediavest Group to deliver digital campaign for Nicotinell

Friday, January 29, 2016

We are pleased to announce our partnership with Starcom Mediavest Group to deliver Nicotinell’s first real-time digital promotions campaign through […]

Appointment of Chairman: Tim Mason

Wednesday, January 6, 2016

We are pleased to announce the appointment of Tim Mason as Chairman with immediate effect. Bob Willett will step down […]

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